Boost Tech Takeover
- By Clay Preudhomme
- Feb 6, 2017
- 2 min read
Photo Via Clay Preudhomme
Hype has now become the culture. Anything that is hard to obtain or limited in quantity is what has become the most desirable.
Now throw a unique design with a revolutionary build and you have adidas’ top two sneaker lines. Adidas knows how to push the envelope but not superseded its boundaries. Adidas has really taken advantage of its resources and hype thanks to new recruits such as Kanye West and 2 Chainz.
Compared to how Nike handled its high profile celebrities and athletes, adidas allows a lot more freedom and can give the consumer what they want. Even so, any shoe with the innovative boost material sells itself. Once consumers felt the astonishing comfort in running shoes, they plead for it in their basketball line. In which adidas came through by introducing the Crazylight Boosts.
Then they wanted it in football, in which adidas answered the bell yet again with the Yeezy cleats, as well as the Silver Boost pack that was released during halftime of the Super Bowl. They put out Silver Ultra Boost runners in a package with Silver Ultra Boost football cleats. Although these were impossible to get a hold of, adidas is still being creative and are doing another drop of this exclusive colorway. Thus, keeping the consumer right in the palm of their hands.
Photo Via Clay Preudhomme
Now let’s get into the white stuff. What is the white stuff? Why is it so squishy? WHY IS IT SO COMFORTABLE? That white stuff is the adidas boost material. Boost was created in around 2006 and it is very flexible, compressible, soft, and highly elastic. This gives the technology the ability to give the energy back that it receives.
It is designed to work with your movement not change it. Instead of running on top of the midsole you are now running with the sole. The scientists and members of the adidas headquarters believe that the key game changer is the fact that the extensive research that they have done has allowed softness to become stable and supportive.
The sensational comfort and aesthetic look alongside the social media push are what keeps everyone wanting these sneakers and it won't decrease in demand anytime soon.
Here's a link to the complex news video about boost technology:
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